It’s hard for employees to engage with giving and volunteering programs…when they don’t even know they exist. Which is why an effective communications strategy is critical.

As the person charged with engagement in these programs, your first challenge is to simply to cut through the clutter to get your employees’ attention. From there, you need to keep their attention long enough to pique their interest and then make it easy for them to take an action. Objectively it’s a simple equation, but as you probably know, it’s far from easy.

Watch this RealTalk to learn:

• 6 communications steps to boost engagement in your employee giving and volunteering program
• The importance of value bundling – what it is and how to use it in your communications to increase engagement
• Ways to tweak your message to appeal to new or more experienced volunteers, depending on your objective and the channel