Not too long ago, LBG Associates and LBG Research Institute studied the challenges of pro bono from the nonprofit point of view. Since then, we’ve been wondering what companies have been doing with their pro bono programs that might help nonprofits overcome some of the challenges identified in that study. We also wondered what innovative or unique practices companies have come up with.
So we went to the source. We selected 12 companies with reputations for having solid pro bono programs. We interviewed both the company and one of its nonprofit partners. After the interviews, we had to admit that we hadn’t uncovered anything particularly innovative. But we did find a lot to be excited about. The result is the newly published report, “Pro Bono Today: What’s New, What’s Working.”
The companies in the study are continually evaluating their programs to increase their reach and effectiveness. Some of these changes are addressing reasons why nonprofits have been reluctant to engage pro bono volunteers, and collectively, these efforts are moving the practice of pro bono forward: