Along with beer, hockey, and crazy mayors, you may want to add giving back to the list of Canadian love affairs.


By Corey Diamond

According to a new study, Canadians like to help out; official stats suggest 43% of the Great White North volunteer. Sure, the stats may include activities like shoveling our neighbour’s driveway, but you can’t deny our love of volunteering. And we like to give money, too. in fact, more than 80% of Canadians give to charity, ranking us 7th in the world (according to Charities Aid Foundation).

As it turns out, Canadian companies are generous as well. According to Manifest Communications, corporate citizenship programs are thriving in Canada. Many of these companies regularly make Corporate Knights’ list of Top 50 Corporate Citizens.

Yet, despite the continued sophistication in corporate volunteering and giving programs, few practitioners are able to determine the real business impact of community investment. Groups like LBG Canada and Volunteer Canada provide great avenues for data collection, industry best practices, information sharing, and benchmarking, which are excellent, invaluable resources. But to date, not much has been done to examine a company’s return on investment (ROI) of their corporate sponsored volunteering programs.

The ROI Project

With this in mind, Realized Worth and VeraWorks are proud to announce the launch of the ROI of Corporate Volunteering research study.

And we’re looking for 8-10 Canadian companies or affiliates to join us.

The objective of the project is to better understand the business return on investment of corporate volunteering programs, allowing practitioners to make more strategic community investment decisions.

This project will seek to address the following questions:

  • What does an ROI approach for corporate volunteering in Canada look like?
  • How can it be applied to your workplace?
  • What can we learn about corporate volunteering from it?
  • How can corporate volunteering programs be improved through it?
  • How can applying it help to increase the scale and impact of corporate volunteering programs?

And what do you get out of all this? Well …

The project will produce the following products:

  1. An ROI framework for measuring the business value of corporate volunteering using key HR and sales indicators.
  2. Confidential, individual ROI findings on the business impact, including the estimated monetary value of corporate volunteering for your company based on its impact on employee engagement, retention, and customer loyalty.
  3. Collective ROI findings based on research conducted on 8-10 companies on the business impact of corporate volunteering, its impact on employee engagement, retention, and customer loyalty.
  4. Drivers of impact findings on specific programmatic elements of employee volunteer programs that augment business value.

It’s not free hockey tickets or a case of beer, but how about joining your peers in this groundbreaking study?

To learn more, send us an email at, give us a call, or reach out to us on Facebook and/or Twitter.

Corey Diamond
Partner, Business Operations
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