Michael Stelzner, of SocialMediaExaminer.com interviews John Bernier, the Social Media Manager at Best Buy. He talks about Best Buy’s Twelpforce, an amazing concept that enables Best Buy to use 2,100 of their employees to answer customer questions on Twitter.
Michael asks good questions, and John’s answers are honest and helpful. I especially love his ‘bumpers’ and ‘true north’ metaphors.
About Michael Stelzner
Michael Stelzner is the executive editor of Social Media Examiner, author of the Social Media Marketing Industry Report, and author of the book, Writing White Papers.