The popularity of Employee Volunteer Programs is on the rise. This year, charitable donations from corporations are trending to fall by as much as fifty percent. To make up the difference, businesses are looking to their employees to provide tactile connections with the communities in which they operate. In providing assets to non-profits such as enthusiastic participants, key skill sets, and company resources, business hopes to see meaningful good come of it.

The question is, what good? Whose go od? Does your community really want volunteers over dollars? Who decides which community organization to partner with? And how? Do you have the skills to responsibly engage the targeted communities? How do you motivate your employees to participate? And is all of this good work helping or actually hurting your company?

Most importantly, where can you go for the answers?

Create Strategic Community Partnerships

This workshop* is designed to answer the above questions and provide efficient methods for creating effective community partnerships. The course is highly participative, utilizing group discussion, best practice reviews, guest speakers, and live presentations of online tools to equip you to develop and execute your Employee Volunteer Program (EVP).
* Includes catered lunch.

Key Takeaways:

  • Discover how community partnerships are your key to a successful community engagement strategy
  • Learn how to identify the right partners for your company.
  • Understand the unique dynamics of community partnerships, and how to ensure their continued success
  • Learn how to work with Nonprofits to create the right space to engage your volunteers at their highest level of contribution
  • Examine the latest and best practices for creating high levels of volunteer engagement, discover why they work, and how to reproduce the results in any context
  • Learn how to capture the value of your EVP to effect positive change within your company
  • Learn how to identify outcomes, create measurement systems, and collect meaningful data

Featured Guests:
Bob Willard Bob Willard

Bob is a leading expert on the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. Bob applies business and leadership development experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with sustainability issues.
He is the author of two books on the business justification for sustainability strategies, The Sustainability Advantage and The Next Sustainability Wave. The DVD of his typical presentation, The Business Case for Sustainability, is used in webinars to help him reduce his carbon footprint from global speaking trips. His latest book, The Sustainability Champion’s Guidebook, outlines how internal leaders can transform their companies to sustainable enterprises.

Dirk Matten Dirk Matten
Dirk holds the Hewlett-Packard Chair in Corporate Social Responsibility and is Professor of Strategy at the Schulich School of Business, York University, Toronto. His doctoral degree and his Habilitation are from Heinrich-Heine-University Düsseldorf, Germany. He is interested in CSR, business ethics and international management. Dirk has taught and done research at academic institutions in Australia, Belgium, Britain, Canada, the Czech Republic, France, Germany, Italy and the US.
Dirk has published nine books and some eighty refereed articles and book chapters, including papers in journals such as Academy of Management Review, Journal of Management Studies, Organization Studies, British Journal of Management, Human Relations and Business Ethics Quarterly. Recently, he co-edited the Oxford Handbook of CSR (Oxford University Press 2008) and co-authored Corporations and Citizenship (Cambridge University Press 2008). He is on the board of the journals Business and Society, Business Ethics Quarterly, Business Research, Business Strategy and the Environment, Organization & Environment, and Revue de l’Organisation Responsable. Previously, he had a Chair in Business Ethics and was Director of the Centre for Research into Sustainability at the University of London/UK (Royal Holloway).

Dave Robitaille
Dave Robitaille has been with IBM Canada since 1990, spending most of his career in the Supply Chain Management disciplines, where he has progressively built his career in the areas of compliance management, government relations and strategic planning.

Dave is currently the Manager of IBM Canada’s Corporate Citizenship and Corporate Affairs (CCCA) organization. In this role, he is responsible for evangelizing IBM’s Corporate Social Responsibility (CSR) programs, including community outreach and philanthropy, Corporate Grants and Employee Volunteerism programs. Dave has also been responsible for IBM Canada’s internal, executive and external Communications, including Media, Public and Community Relations. As the leader of IBM Canada’s CSR Programs, he works directly with IBM’s Environmental Affairs, Human Resources, and Government Programs teams to ensure that IBM maximizes its message of Corporate Social Responsibility.

Farron LevyFarron Levy
Farron Levy is president of True Impact (, a leading provider of web-based tools and consulting services for measuring social, financial, and environmental return on investment (ROI). True Impact’s “triple bottom line” evaluations have helped companies such as Allstate, Deloitte, Home Depot, PNC Bank, and Verizon to prove value, guide strategic investment, and promote continuous improvement of community engagement, sustainability, and other corporate citizenship activities.

Farron was formerly a partner and director of cost-benefit-analysis services at SmithOBrien, a social auditing firm; co-founder and president of a yield-management service for the restaurant industry; and an analyst with Industrial Economics, Inc., an environmental and economic consulting firm. Farron has also managed urban economic development projects for the Commonwealth of Massachusetts, Social Venture Network, and CitySkills (where he was executive director); and served as an advisor to City Year, New Profit, and CitySoft. He earned an MPP from Harvard University, and a BS with university honors from Carnegie Mellon University.

Who Should Attend:

This workshop is beginner to intermediate level. It is designed for CSR practitioners and executives responsible for managing Employee Volunteer Programs. Others who will benefit from this course include: students, government officials and others charged with building partnerships with communities, and/or who have backgrounds in community engagement.

Tuesday, August 11, 2009

9:00am – 3:00pm

University of Toronto, The Multi-Faith Center

569 Spadina Avenue

Toronto, ON

Contact Info:

Chris Jarvis
Senior Consultant, Realized Worth

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