A colleague of mine just posted a video that’s well worth watching. The video concisely captures some great ideas for businesses hoping to create meaningful community impact as part of their CSR strategy. Paul Klein, president of Impakt Corporation, interviews James Temple, Manager of Corporate Donations at Direct Energy. Using insightful questions, Paul and James explore some best practices of community investment.

This video is part of a new web series entitled: Conversations about Corporate Social Responsibility. The next episode will feature Jim Johnston, Director of Environmental Sustainability at BMO Financial Group. Paul’s company, Impakt Corporation, is a Toronto-based outfit that helps corporations increase the returns on their community investments. Paul also writes the blog Conversations about CSR for Canadian Business Online.