Is it possible to measure the cause-and-effect relationships between employee volunteering and a company’s performance? We’re inviting companies from all over the world to join the first scientific study that will empirically measure the impact of corporate volunteering on overall performance – for free!
By Chris Jarvis
Global in Practice
Budapest is probably my favorite city to visit, and I’m thrilled to be heading back there on November 20, 2013 to participate in the PRO – Corporate Volunteering Conference 2013, presented by the National Volunteer Centre (ÖKA). Experts and practitioners from across the globe will gather to discuss both the trends and practical steps required to successfully implement corporate volunteering programs. We will be presenting a workshop called Measurement of Corporate Volunteer Program Results.
The Realized Worth presenting team:
- Chris Jarvis, Senior Partner
- Angela Parker, Senior Partner
- Nicholas Luff, Senior Associate, Stakeholder Engagement & Partnership Specialist
- Read more about the Hungarian National Volunteer Centre (ÖKA).
Volunteering is not new to Hungary. There are numerous examples of secular hospitals and houses for those affected by poverty across the country as early as the 14th and 15th centuries. These organizations depended on both private donations and volunteers to operate.
The Communist regime effectively dismantled the volunteer sector within Hungary in 1947, but over the past couple of decades volunteering has enjoyed a rapid resurgence. This national trend directly intersects with a global trend among corporations to mobilize their workforces in company sponsored and supported giving volunteering programs. Our European Project Manager, Monika Hodosi, is based in Budapest and has written about some examples of corporate volunteering programs in the region.
- Read more about corporate volunteering in Eastern Europe.
A Demand for Global Measurement
Hungary is not alone. Globally, there is exponential growth in both the practice and interest in corporate volunteering. Yet despite this rapid growth in the practice of employee volunteering, fundamental questions remain as to the ROI (return on investment) of these programs. This conversation becomes even trickier when you consider that corporate volunteering always involves multiple partners, each of whom have a unique WIIFM.
We have always maintained that the number of employees showing up to volunteer may not be the best measurement of success. The true test of the strength and sustainability of a company’s corporate volunteering program lies elsewhere. We’ve written a number of articles on the topic and will be workshopping this topic at the conference in Budapest next week.
- How to measure the strength of your employee volunteering program
- 4 steps to connect corporate volunteering with corporate performance
- 5 key qualities of outstanding corporate events
- Why nobody really cares how many hours your employees volunteered last year
The First Ever Scientific Study on the Topic
In our work with clients, we always look for specific metrics that allow us to understand the cause-and-effect relationships between employee volunteering and a company’s performance. This process can be difficult. What has been missing is an external scientific study that empirically measures the impact of corporate volunteering on a firm’s performance.
This is all about to change. In partnership with Realized Worth and CorpsGiving, the Daniels College of Business at the University of Denver (Colorado, USA) is conducting a two-year research project on the topic. Participating companies will benefit from a customized analysis of the ROI of its employee volunteering programs. The goal is to provide evidenced based justification for financial investment in these types of CSR programs. Additionally, participating firms will be given the credentials to aggregate data from the study, enabling evaluation of and modifications for improving the ROI of corporate volunteering strategies.
Interested companies will also receive recognition in an academic journal when the study is published.
Want to Join the Study?
While we have helped the university formulate the study, we won’t have an impact on the results. We believe the study will produce the most accurate indicators of value for corporate volunteering programs that have yet to be developed. We are confident the results can be used to demonstrate and prove the value of your employee volunteering program to the highest levels of your company.
We’re inviting companies in Budapest to join firms from around the world to participate.
If you’re interested, give us a call at (855) 926-4678 or email us at email@example.com. We will put you in touch directly with the researcher, and then she will help conform the study to exactly your needs. You’ll have access to the results as soon as they are analyzed.
Realized Worth, Senior Partner