I love working with Millennials. They are passionate, driven and open to new ideas. Yet, as with all generations, they come with some idiosyncrasies that employers need to pay attention to if they expect to get the best out of them.
This video captures some of these idiosyncrasies in a hilarious manner (if it’s not funny to you, just read on—this research project is for you!)
The secrets of engaging Millennials
Achieve, an organization that we at RW have a ton of respect for, specializes in Millennial research. This year, they will be conducting research on Millennial employee participation, interest, and attitudes towards the company’s community engagement programs. It will cover general, pro bono, and skills-based volunteering as well as broader social responsibility programming and other philanthropic efforts.
Through a series of surveys, interviews and monthly tests, the opinions of Millennials (age 20-30) regarding community investment programs will be collected and evaluated. The goal is to understand what motivational factors need to be present within the environment for Millennials to connect and get involved with company service, CSR, and philanthropic efforts.
The research will be conducted across 15 corporations consisting of 5 large cap companies ($10 billion+), 5 medium cap companies ($2-$9 billion), and 5 small cap companies ($300 million to $2 billion).
Why should your company consider participating?
An advance briefing of the 2014 Millennial Impact Report findings before they are released publicly in June 2014.
A report with the survey responses from their Millennial employees and benchmarks against the complete survey pool.
Recognition in the 2014 Millennial Impact Report on The Millennial Impact website and at MCON14.
For more information or questions about the Research Partner expectations or the 2014 Millennial Impact Report, please contact the Millennial Impact Team, or send us an email at firstname.lastname@example.org. Chris Jarvis
Realized Worth Co-Founder
At the 11th Annual CBSR Summit, the issue of creating and maintaining effective multi-sector partnerships in order to increase efficiencies and overall CSR impact came up in every panel discussion, illustrating the importance of work in an area spearheaded by Realized Worth.
Realized Worth was at the recent 11th Annual CBSR Summit, during which the importance of effective collaboration and multi-sector partnerships in relation to gains in CSR and sustainability was significantly highlighted.
Panelists and moderators emphasized that effective multi-sector partnerships employ a specific methodology and/or framework that is incorporated into the organizational culture of the company in question. With the end goal being a collaborative two-way engagement, it is through this comprehensive collaborative structure that solutions can be found to the issues and challenges we are facing together.
Your company might ask: What’s in it for us?
In an age where CSR programs are expected to yield significant results (often while being under-resourced), effective multi-sector collaboration offers a unique opportunity to pool diverse expertise from all concerned stakeholders. Doing so spares organizations that cannot find the time or hone the skills internally. According to the Partnership Brokers Association, multi-sector partnerships that do not have all of the essential elements, or are not managed appropriately, fall short of expectations and can even fail. It is therefore in your company’s best interest to make sure these partnerships are operating efficiently, offering your company and community the maximum return-on-investment (ROI).
Realized Worth is guiding the industry towards this best practice in two ways:
The Creation of a Multi-Sector Collaborative Forum – RW is leading the creation of a United Nations Global Summit for the Advancement of Corporate Volunteering, which aims to facilitate multi-sector partnerships and solutions through corporate volunteering practices globally. This is not a conference. The Summit is both a declaration of commitments of partners from across several of society’s sectors and a celebration of the dedication of employees across the globe to address the social issues facing the communities in which they live and work. The inaugural event is set for May 2014 and will include participants from corporations, governments, civil society, and international organizations.
Client Work – RW is incorporating a best practices methodology for the creation, training, and maintenance multi-sector partnerships into its traditional consulting work helping clients design and implement local and global employee volunteering and giving programs. Clients will benefit from on-the-ground vetting and training of partners, which will ensure effective long-term partnerships thereby increasing the success and impact of their volunteering and giving practices.
Does your company currently engage in effective multi-sector collaboration? What kinds of challenges does your company face? If you want to learn more about how you can be involved in the UN Summit or would like to benefit from RW multi-sector partnership consulting, call us at (855) 926-4678 or email us at email@example.com.
Is it possible to measure the cause-and-effect relationships between employee volunteering and a company’s performance? We’re inviting companies from all over the world to join the first scientific study that will empirically measure the impact of corporate volunteering on overall performance – for free!
Budapest is probably my favorite city to visit, and I’m thrilled to be heading back there on November 20, 2013 to participate in the PRO – Corporate Volunteering Conference 2013, presented by the National Volunteer Centre (ÖKA). Experts and practitioners from across the globe will gather to discuss both the trends and practical steps required to successfully implement corporate volunteering programs. We will be presenting a workshop called Measurement of Corporate Volunteer Program Results.
Volunteering is not new to Hungary. There are numerous examples of secular hospitals and houses for those affected by poverty across the country as early as the 14th and 15th centuries. These organizations depended on both private donations and volunteers to operate.
The Communist regime effectively dismantled the volunteer sector within Hungary in 1947, but over the past couple of decades volunteering has enjoyed a rapid resurgence. This national trend directly intersects with a global trend among corporations to mobilize their workforces in company sponsored and supported giving volunteering programs. Our European Project Manager, Monika Hodosi, is based in Budapest and has written about some examples of corporate volunteering programs in the region.
Hungary is not alone. Globally, there is exponential growth in both the practice and interest in corporate volunteering. Yet despite this rapid growth in the practice of employee volunteering, fundamental questions remain as to the ROI (return on investment) of these programs. This conversation becomes even trickier when you consider that corporate volunteering always involves multiple partners, each of whom have a unique WIIFM.
We have always maintained that the number of employees showing up to volunteer may not be the best measurement of success. The true test of the strength and sustainability of a company’s corporate volunteering program lies elsewhere. We’ve written a number of articles on the topic and will be workshopping this topic at the conference in Budapest next week.
In our work with clients, we always look for specific metrics that allow us to understand the cause-and-effect relationships between employee volunteering and a company’s performance. This process can be difficult. What has been missing is an external scientific study that empirically measures the impact of corporate volunteering on a firm’s performance.
This is all about to change. In partnership with Realized Worth and CorpsGiving, the Daniels College of Business at the University of Denver (Colorado, USA) is conducting a two-year research project on the topic. Participating companies will benefit from a customized analysis of the ROI of its employee volunteering programs. The goal is to provide evidenced based justification for financial investment in these types of CSR programs. Additionally, participating firms will be given the credentials to aggregate data from the study, enabling evaluation of and modifications for improving the ROI of corporate volunteering strategies.
Interested companies will also receive recognition in an academic journal when the study is published.
Want to Join the Study?
While we have helped the university formulate the study, we won’t have an impact on the results. We believe the study will produce the most accurate indicators of value for corporate volunteering programs that have yet to be developed. We are confident the results can be used to demonstrate and prove the value of your employee volunteering program to the highest levels of your company.
We’re inviting companies in Budapest to join firms from around the world to participate.
If you’re interested, give us a call at (855) 926-4678 or email us at firstname.lastname@example.org. We will put you in touch directly with the researcher, and then she will help conform the study to exactly your needs. You’ll have access to the results as soon as they are analyzed.
At the CBSR Summit, John Elkington, the “Grandfather of Sustainability,” gave the keynote address through which he illustrated the need for companies to become transformational in their approach to CSR and Sustainability.
Realized Worth attended the 11th Annual CBSR Summit on November 6, 2013 in Toronto. It was a fantastic event, at which John Elkington, the keynote speaker, began the day with an important message for everyone involved in the CSR and Sustainability fields: global change is ripe but companies must become transformational to secure the breakthroughs necessary for significant and lasting change.
Elkington outlined in his presentation that societal pressure caused by shifting demographics and the increasing prevalence of cross-sector issues are the main forces currently driving change in CSR and Sustainability efforts. He credited “Shared Value“, a concept brought forward by these drivers, with being one of the most significant contributions to the field to date, but asserted that its full potential has yet to be realized due to a lack of transformational change contributing to breakthroughs.
Elkington outlined the 3 trajectories through which change happens:
Breakdown Trajectory: change results in reverting to previous operating systems and goals.
Change-as-Usual Trajectory: change results in incremental steps, out of touch with societal trends and with significant time lags.
Breakthrough Trajectory: significant change and solutions are secured through new systems and goals.
Successful Breakthrough Factors
To jump from a Change-As-Usual Trajectory to a Breakthrough Trajectory, Elkington argued that companies must become transformative in their overall business approach. To do this, he suggested that a form of “integrated accounting”, which would incorporate different types of capital, (human capital and social capital, for example) into a company’s balance sheets to demonstrate the benefits of transformational business approaches. This concept is also advocated for in William Eggers & Paul MacMillan’s new book, The Solution Revolution (Harvard Business Review Press, 2013). Elkington cautioned that if companies do not recognize the potential contribution of operating in a transformational way, breakthrough change will not be achieved and we will continue on the path of incremental “change-as-usual”.
Where are you?
Is your company transformational? Is it working to achieve breakthroughs, rather than change-as-usual in the CSR/Sustainability field?
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